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Page Rank

If you have downloaded Google’s toolbar, you will see a bar at the top of each page which gives you a rating from 1 to 10 of how Google ranks your site.

Google describes PageRank:

PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page’s importance.

Some search engine companies think that getting a high page rank means you are going to be listed higher in the search.  This is not the case.  In fact, it couldn’t be further from the truth.  What this little bar indicates is simply how important Google sees your site and it makes that judgment on the quality of sites that link to you.

The single most important thing about your site is not page rank, it is not how many incoming links you have

and it is not how long your site has been up.

It is your content, plain and simple.

If your content matches the search criteria, then you will be listed.  The more relevant content you have, the higher your site will be listed.

There are a lot of sites listed in the number one spot that don’t have any page rank. is as I’m writing No1 for the term “seo specialist”

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